The AI Visibility Score compresses a lot of technical nuance into a single number from 0 to 100. Here's exactly what goes into it — and why each part matters.
The six categories
Your score is a weighted roll-up of six checks:
- Crawlability — can bots actually reach and read your content?
- Schema Markup — is there structured data for engines to understand you?
- Semantic HTML — proper document structure and heading hierarchy.
- AI-Specific Files —
robots.txt,llms.txt, and a valid sitemap. - Meta Tags — Open Graph, Twitter Cards, and descriptions.
- Vibe-Code Issues — builder-specific failure patterns.
How the bands work
- 0–33 (red) — critical. Core content is unreadable to AI engines.
- 34–66 (amber) — a foundation exists, but key gaps remain.
- 67–100 (green) — strong. Your content is legible and citable.
Why one number
A single, trackable score turns an abstract problem into something you can act on and watch improve. Fix the server-rendering issue and your Crawlability sub-score jumps; add JSON-LD and Schema climbs. Re-scan, and you can see the line move.
It's the same reason a credit score works: the detail still exists underneath, but the headline number tells you, at a glance, whether you're winning.
